Has this search term had a fair chance?

Set what a term has done, and what your campaign normally converts at. The widget works out the range of conversion rates still plausible for the term, and whether that range sits confidently below your benchmark, confidently above it, or is simply not known yet. Same interval, same rule as the notebook behind the post.

How many clicks the term has had so far.
Coupled to clicks: it can never exceed them.
The ordinary conversion rate on your known keywords.
Lower is faster and blocks more good terms by mistake.
Plausible range for this term Your benchmark Highest rate still plausible after n clicks with zero conversions
Observed raten/a
Plausible rangen/a
Clicks a zero-conversion term needsn/a
Show the numbers as a table
QuantityValue
running self-check…